Darty : Configurez votre cuisine avec Darty h1>
Darty organised a contest on social media for the launch of the Colorado kitchen.
Darty proposes electrical appliances, electronic devices and cultural products. The new Colorado kitchen, contains rounded furniture without handles in multiple shades.
200%
More trafic
3x
More time spent in the virtual kitchen
100%
differentiation compared to competing websites
Le projet Darty h1>
Context and objectives
Darty organised a contest for the customers who bought a version of the colorado kitchen, the winner had the chance to see their kitchen in virtual reality on Darty's website. Diakse's virtual showroom solution was necessary to present the winner's kitchen with multiple presentation options.
The creation
To create this virtual kitchen, Diakse's technology enabled the visualisation of multiple options like changing the cupboard's color, seing how the cupboard's door open and an option to turn on the lights of the kitchen are included.
The results
Ultra realistic experience with the visualisation of the different color options.
A reinvented, original and differentiating purchase experience,