{"id":3616,"date":"2019-09-11T22:18:10","date_gmt":"2019-09-11T22:18:10","guid":{"rendered":"https:\/\/home.diakse.com\/?page_id=3616"},"modified":"2022-10-25T21:13:03","modified_gmt":"2022-10-25T21:13:03","slug":"concession-automobile","status":"publish","type":"page","link":"https:\/\/home.diakse.com\/fr_fr\/concession-automobile","title":{"rendered":"Concession automobile"},"content":{"rendered":"
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\n\t\t\t\t\t\tConcession automobile \t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t
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Autosph\u00e8re.fr, le site du 1er groupe de distribution automobile de France.\u00a0<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Pour l'ouverture de sa premi\u00e8re concession physique, Autosph\u00e8re.fr souhaitait proposer une nouvelle mani\u00e8re d'accompagner ses clients dans leur recherche et d\u00e9ployer une strat\u00e9gie phygitale totalement innovante. Nous avons donc d\u00e9ploy\u00e9 notre technologie afin de cr\u00e9er une boutique virtuelle de vente de voitures.<\/em><\/h3>\n<\/div>\n<\/div><\/div><\/div><\/div>
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20 000<\/h2>\n

v\u00e9hicules ins\u00e9r\u00e9s dans la boutique<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div>

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3x<\/h2>\n

plus de temps pass\u00e9 sur une voiture que sur un site classique<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div>

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100%<\/h2>\n

en immersion dans la voiture<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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\n\t\t\t\t\t\tLe projet Autosph\u00e8re\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t
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Contexte et objectifs<\/h3>\n

S'inscrivant dans la dynamique actuelle des plus grands pure-players partant \u00e0 la conqu\u00eate du retail, Autosph\u00e8re, leader fran\u00e7ais de la vente de v\u00e9hicules d'occasion en ligne, a ouvert en juin 2019 un \"Autosphere Center<\/a>\" dans la r\u00e9gion nantaise, un espace d\u2019exception de plus de 20 000 m\u00b2 pr\u00e9sentant un vaste choix de 500 v\u00e9hicules d\u2019occasion.<\/p>\n

L'id\u00e9e : un tout nouveau concept de concession de v\u00e9hicules d'occasion avec un v\u00e9ritable \"coaching automobile\" afin d'aider les clients \u00e0 trouver LA voiture faite pour eux parmi les 12 000 v\u00e9hicules disponibles dans le r\u00e9seau Autosph\u00e8re.<\/p>\n

Toujours \u00e0 la pointe de l'innovation, Autosph\u00e8re a souhait\u00e9 mettre en place une strat\u00e9gie 100% phygitale efficace et attractive afin de multiplier les connexions entre son espace de vente nantais et son site internet en repensant compl\u00e8tement l'exp\u00e9rience client.<\/p>\n<\/div>\n<\/div><\/div><\/div>

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R\u00e9alisation<\/h3>\n

Dans la concession physique, confortablement install\u00e9s dans des si\u00e8ges avec masques de VR, une solution unique cr\u00e9\u00e9e par Diakse<\/a>, le client peut d\u00e9couvrir l'ensemble des v\u00e9hicules disponibles selon ses propres crit\u00e8res de choix (prix, ann\u00e9e, marque, kilom\u00e9trage...) et dans des univers attractifs et hyper r\u00e9alistes de mise en situation (bord de mer, ville, campagne, etc.) correspondant \u00e0 la cat\u00e9gorie de la voiture recherch\u00e9e.<\/p>\n

Le client a ainsi acc\u00e8s \u00e0 la totalit\u00e9 des v\u00e9hicules disponibles sur Autosph\u00e8re.fr. La concession s'affranchit de toutes limites physiques et \u00e9largit son offre \u00e0 la hauteur de celle de la boutique en ligne.<\/p>\n

Sur le site internet, le client est invit\u00e9 \u00e0 se promener de fa\u00e7on virtuelle dans la concession nantaise et \u00e0 ne voir appara\u00eetre que les v\u00e9hicules r\u00e9pondant \u00e0 ses crit\u00e8res de recherche.<\/p>\n

Pour tous les v\u00e9hicules, l'acc\u00e8s \u00e0 une vue \u00e0 360\u00b0 et la possibilit\u00e9 d'entrer \u00e0 l'int\u00e9rieur de la voiture rend la visite hyper r\u00e9aliste. L'exp\u00e9rience d'achat propos\u00e9e par Autosph\u00e8re est alors rassurante, totalement innovante et diff\u00e9renciante.<\/p>\n

L'ensemble des contenus digitaux de la marque sont int\u00e9gr\u00e9s sur les 2 canaux de distribution et contribuent \u00e0 la cr\u00e9ation d'une identit\u00e9 forte et coh\u00e9rente.<\/p>\n

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R\u00e9sultats<\/h3>\n

Exp\u00e9rience ultra r\u00e9aliste d'une visite de la concession sans bouger de chez soi,<\/p>\n

Dans la concession, une offre de v\u00e9hicules d\u00e9multipli\u00e9e (l'ensemble des voitures du r\u00e9seau),<\/p>\n

Une exp\u00e9rience d'achat r\u00e9invent\u00e9e, originale et diff\u00e9renciante,<\/p>\n

Une image de marque multi-canale coh\u00e9rente et forte,<\/p>\n

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OBTENIR UN DEVIS<\/div>\t\t<\/span>\n\t\t\t<\/a>\n\t<\/div>\n<\/div><\/div><\/div>
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