{"id":671,"date":"2018-06-21T09:09:49","date_gmt":"2018-06-21T09:09:49","guid":{"rendered":"https:\/\/home.diakse.com\/?p=671"},"modified":"2018-06-25T15:22:10","modified_gmt":"2018-06-25T15:22:10","slug":"5-bonnes-raisons-dadopter-diakse","status":"publish","type":"post","link":"https:\/\/home.diakse.com\/fr_fr\/5-bonnes-raisons-dadopter-diakse","title":{"rendered":"5 bonnes raisons d’adopter les solutions V-commerce de Diakse"},"content":{"rendered":"
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On le sait : la r\u00e9alit\u00e9 virtuelle va faire \u00e9voluer la donne dans le domaine de la relation-client et du marketing. Un \u00e9l\u00e9ment game-changer pour de nombreuses entreprises. Si vous \u00eates encore un peu sceptiques, voici 5 raisons d\u2019adopter les solutions V-commerce de Diakse.<\/p>\n

Nous proposons un service unique de cr\u00e9ation d\u2019univers et une solution innovante de commercialisation sur le Web, via un partenariat avec les agences digitales et les sites de e-commerce.<\/p>\n

Nous rendons accessible, m\u00eame aux petits commer\u00e7ants, la cr\u00e9ation de boutiques virtuelles. L'id\u00e9e est de plonger le consommateur internaute dans une exp\u00e9rience immersive \u00e0 partir d'images \u00e0 360 degr\u00e9s de n'importe quel lieu. Une fois le magasin virtuel mis en place, il est facile pour le commer\u00e7ant d'ajouter ou retirer ses produits, tout en \u00e9tant second\u00e9 par un logiciel utilisant de l'intelligence artificielle. Nous travaillons aussi bien aujourd\u2019hui pour des marques de luxe que pour des galeries d\u2019arts, mais aussi \u00e9videmment des commerces plus modestes. Tous tirent profit de nos solutions.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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1 \u2013 PARCE QUE TOUTES LES MARQUES VONT ADOPTER LA REALITE VIRTUELLE OU L\u2019ONT DEJA ADOPTEE<\/p>\n

Dans une \u00e9tude ORACLE men\u00e9e en 2016, 78% des marques sond\u00e9es affirmaient leur ferme intention d\u2019utiliser la r\u00e9alit\u00e9 virtuelle et les chatbots dans leur relation clients d\u2019ici \u00e0 2020.<\/p>\n

En ce qui concerne le V-commerce, l\u2019industrie automobile (Peugeot, Audi, BMW\u2026) l\u2019a d\u00e9j\u00e0 adopt\u00e9 massivement. Peugeot l\u2019utilise tr\u00e8s fr\u00e9quemment pour vendre des options complexes : \u00ab Pr\u00e8s de 80 % de nos commandes de 3008 se font en niveau de finition 3 ou 4. Cette performance n\u2019est peut-\u00eatre pas uniquement li\u00e9e au casque VR. Mais ce qui est certain, c\u2019est que nos vendeurs parviennent \u00e0 vendre plus facilement des options tr\u00e8s compliqu\u00e9es \u00e0 expliquer \u00bb
\nLes h\u00f4tels Marriott s\u2019en servent \u00e9galement pour faire d\u00e9couvrir leurs resorts ; nous sommes ainsi en production pour de nombreux h\u00f4tels.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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2 \u2013 PARCE QUE LES COMPORTEMENTS D\u2019ACHAT CLIENTS \u00c9VOLUENT<\/p>\n

Les consommateurs font de plus en plus de recherches, et effectuent leurs achats par eux-m\u00eames : les r\u00e9seaux sociaux et les syst\u00e8mes d\u2019avis permettent de comparer et de se renseigner sur les produits. Avec les solutions Diakse, nous cr\u00e9ons un environnement qui est le reflet de la marque cliente. Les utilisateurs se prom\u00e8nent comme s'ils \u00e9taient dans un magasin : quand le produit leur pla\u00eet, ils \u00ab shoppent \u00bb. Nous sommes certains que la mise en situation des produits est fondamentale pour la vente. Les acheteurs en ligne aiment se projeter.<\/p>\n

3 \u2013 UNE NOUVELLE EXP\u00c9RIENCE CLIENT QUI PEUT GONFLER VOS VENTES<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Le consommateur d\u00e9code toujours mieux les m\u00e9thodes classiques de marketing, celles-ci peuvent donc perdre de l\u2019efficacit\u00e9. La VR apporte un souffle nouveau sur l\u2019exp\u00e9rience utilisateur. Chez Peugeot, la \u201cPeugeot Amplified Experience\u201d fait en sorte qu\u2019un conseiller puisse guider le client dans un monde virtuel afin de lui pr\u00e9senter les nouveaux mod\u00e8les en d\u00e9tail dans un monde en 3D.
\n\u00ab Nous constatons chez nos clients que le temps de pr\u00e9sence sur le site est augment\u00e9 de 7 minutes. Les ventes ne peuvent que suivre \u00bb, rel\u00e8ve Julien Berthomier, fondateur de Diakse. \u00ab Nos solutions sont attractives financi\u00e8rement : elles commencent autour de 2000 euros clef en main \u00bb, poursuit le fondateur.<\/p>\n

4 \u2013 PARCE QUE VOUS BOOSTEZ VOS LANCEMENTS PRODUITS ET UTILISEZ LE WAHOO EFFECT.<\/p>\n

Effet de buzz, viralit\u00e9 et partage, La VR permet de booster la communication de vos lancements sur les r\u00e9seaux sociaux et lors de salons ou manifestations.<\/p>\n

D\u00e9couvrez notre vid\u00e9o\u2026<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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5 \u2013 PARCE QUE LES CONSOMMATEURS L\u2019ADORENT<\/p>\n

Diff\u00e9rente, engageante, novatrice : les consommateurs voient le V commerce d\u2019un \u0153il nouveau ! De nombreuses marques sautent le pas et ajoutent le V-commerce dans leur strat\u00e9gie commerciale ainsi que dans leur parcours d\u2019achat. Jaguar-Land Rover se f\u00e9licite par exemple de proposer \u00e0 ses clients une immersion totale en VR et utilise comme m\u00e9triques d\u2019efficacit\u00e9 la pr\u00e9-r\u00e9servation de v\u00e9hicules\u00a0.<\/p>\n

Enfin, nos solutions sont accessibles \u00e0 tous. Certes, Diakse est fi\u00e8re de collaborer avec de grandes marques telles AXA ou LVMH. Mais nous avons mis en place une strat\u00e9gie commerciale qui permet de proposer \u00e0 des marques plus confidentielles d\u2019am\u00e9liorer la visibilit\u00e9 de leurs produits, de se distinguer de la concurrence, et surtout de rendre plus efficace le process de ventes.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

On le sait : la r\u00e9alit\u00e9 virtuelle va faire \u00e9voluer la donne dans le domaine de la relation-client et du marketing. Un \u00e9l\u00e9ment game-changer pour de nombreuses entreprises. Si vous \u00eates encore un peu sceptiques, voici 5 raisons d\u2019adopter les solutions V-commerce de Diakse. Nous proposons un service unique de cr\u00e9ation d\u2019univers et une solution En savoir plus sur5 bonnes raisons d’adopter les solutions V-commerce de Diakse<\/span>[…]<\/a><\/p>\n","protected":false},"author":1,"featured_media":674,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-671","post","type-post","status-publish","format-link","has-post-thumbnail","hentry","category-actualites","post_format-post-format-link"],"yoast_head":"\n5 bonnes raisons d'adopter les solutions V-commerce de Diakse - Diakse<\/title>\n<meta name=\"description\" content=\"Article : voici 5 raisons d\u2019adopter les solutions V-commerce de Diakse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/home.diakse.com\/fr_fr\/fr\/5-bonnes-raisons-dadopter-diakse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 bonnes raisons d'adopter les solutions V-commerce de Diakse - 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