{"id":989,"date":"2016-11-03T10:23:39","date_gmt":"2016-11-03T10:23:39","guid":{"rendered":"https:\/\/home.diakse.com\/?p=989"},"modified":"2018-07-03T10:33:35","modified_gmt":"2018-07-03T10:33:35","slug":"diakse-integre-lincubateur-wilco","status":"publish","type":"post","link":"https:\/\/home.diakse.com\/fr_fr\/diakse-integre-lincubateur-wilco","title":{"rendered":"DIAKSE int\u00e8gre l’incubateur WILCO"},"content":{"rendered":"

La soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans les logiciels de e-commerce et la cr\u00e9ation de boutiques virtuelle<\/a>s vient de rejoindre pour trois ans l\u2019acc\u00e9l\u00e9rateur francilien. Retour sur une s\u00e9lection pass\u00e9e haut la main.
\nDepuis octobre dernier, la jeune pousse a rejoint l\u2019acc\u00e9l\u00e9rateur francilien Wilco (Ex-Scientip\u00f4le). Comment la start-up a-t-elle pass\u00e9 avec succ\u00e8s les \u00e9tapes de s\u00e9lection et convaincu un jury compos\u00e9 d\u2019experts et d\u2019entrepreneurs de renom ? Le point avec Julien Berthomier, cofondateur de DIAKSE en 2015.
\nDeux mois de s\u00e9lection
\nEn avril 2016, Julien Berthomier et ses associ\u00e9s d\u00e9posent un dossier de candidature dans la cat\u00e9gorie \u00ab Retail \u00bb. Wilco comprend en effet cinq fili\u00e8res (BtoC, transformation num\u00e9rique, Retail\/loisirs, usine du futur, sant\u00e9\/silver \u00e9conomie\u2026) auxquelles on peut postuler en fonction de son activit\u00e9. La start-up cochait tous les crit\u00e8res pour se pr\u00e9senter : si\u00e8ge et effectif en IDF, innovation bas\u00e9e sur un socle techno, cr\u00e9\u00e9e depuis moins de trois ans mais avec une preuve du concept solide. Le dossier passe le premier filtre.<\/p>\n

A peine une semaine plus tard plus tard, et les fondateurs sont invit\u00e9s \u00e0 pr\u00e9senter leur concept au charg\u00e9 d’affaires Wilco qui leur propose de \u00ab pitcher \u00bb devant un jury compos\u00e9 d\u2019experts et d\u2019entrepreneurs. \u00ab Une semaine apr\u00e8s, nous avons appris notre int\u00e9gration au programme qui propose des ateliers th\u00e9matiques et plusieurs jours d\u2019accompagnement individuel \u00bb, r\u00e9sume Julien Berthomier. \u00ab\u00a0c’est un accompagnement \u00e0 la carte, structur\u00e9 et orient\u00e9 vers la g\u00e9n\u00e9ration de Business! Ici l’objectif n’est pas de lever des fonds pour compenser un CA en berne!\u00a0\u00bb Globalement, moins de 20 % des dossiers pr\u00e9sent\u00e9s \u00e0 Wilco acc\u00e8dent au dispositif.
\nLes clefs du succ\u00e8s
\nSelon Julien, trois facteurs ont \u00e9t\u00e9 d\u00e9cisifs pour convaincre Wilco. D\u2019abord une \u00e9quipe de fondateurs tr\u00e8s cozmpl\u00e9mentaire et exp\u00e9riment\u00e9s. Deuxi\u00e8me \u00e9l\u00e9ment rassurant : d\u2019autres structures d\u2019accompagnement lui ont fait confiance. La start-up fait toujours partie de l\u2019incubateur Paris 1 Co. Elle a suivi en 2016 le programme d\u2019acc\u00e9l\u00e9ration d’HEC Challenge+ et a rejoint en d\u00e9but d\u2019ann\u00e9e l\u2019incubateur sde la ville de Paris et bas\u00e9 ses locaux au Cargo.
\nLe c\u00f4t\u00e9 innovant du service a \u00e9galement s\u00e9duit. Advitam est la seule solution logicielle \u00e0 proposer \u00e0 la fois un outil de cr\u00e9ation de boutique virtuelle hyper r\u00e9aliste et une solution de r\u00e9alit\u00e9 virtuelle acessible sur le web. Enfin, l\u2019\u00e9quipe a pu montrer des indicateurs-clef de performance probants avec notamment un chiffre d\u2019affaires en forte progression sur plusieurs mois. La preuve que le concept accroche.<\/p>\n

60.000 euros de pr\u00eat d\u2019honneur<\/strong><\/p>\n

Une fois embarqu\u00e9e dans le programme, la start-up a demand\u00e9 \u00e0 b\u00e9n\u00e9ficier d\u2019un pr\u00eat d\u2019honneur. Le \u00ab financement de l\u2019amor\u00e7age commercial \u00bb, c\u2019est l\u2019un des volets phare du dispositif de la r\u00e9gion Ile-de-France. Son montant peut aller jusqu\u2019\u00e0 120.000 euros. Mais il n\u2019est pas automatique. Tous ceux qui y pr\u00e9tendent sont de nouveau mis sur le grill. D\u00e9but juillet, DIAKSE a pr\u00e9sent\u00e9 devant un comit\u00e9 de s\u00e9lection son business plan financier. Un document tr\u00e8s complet pr\u00e9par\u00e9 avec l\u2019un des mentors de Wilco, Julie D’Isanto, qui ma\u00eetrise parfaitement les enjeux et challenges de ce secteur. Une expertise qui a pay\u00e9. \u00ab Le jour m\u00eame, nous avons su qu\u2019un pr\u00eat sans int\u00e9r\u00eat de 60.000 euros nous \u00e9tait accord\u00e9. \u00bb La start-up va utiliser l\u2019argent pour recruter et continuer son effort commercial en direction de grands groupes de la d\u00e9coration et du luxe. <\/p>\n","protected":false},"excerpt":{"rendered":"

La soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans les logiciels de e-commerce et la cr\u00e9ation de boutiques virtuelles vient de rejoindre pour trois ans l\u2019acc\u00e9l\u00e9rateur francilien. Retour sur une s\u00e9lection pass\u00e9e haut la main. Depuis octobre dernier, la jeune pousse a rejoint l\u2019acc\u00e9l\u00e9rateur francilien Wilco (Ex-Scientip\u00f4le). Comment la start-up a-t-elle pass\u00e9 avec succ\u00e8s les \u00e9tapes de s\u00e9lection et convaincu En savoir plus surDIAKSE int\u00e8gre l’incubateur WILCO<\/span>[…]<\/a><\/p>\n","protected":false},"author":1,"featured_media":987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nDIAKSE int\u00e8gre l'incubateur WILCO - Diakse<\/title>\n<meta name=\"description\" content=\"DIAKSE int\u00e8gre l\u2019incubateur WILCO. 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