Mission Patrimoine - FDJ: Promote French heritage
For this 2021 edition, FDJ wanted to innovate by giving more visibility to the emblematic sites of the Bern Mission, and making the visits more concrete for players.
FDJ launched the fourth edition of Mission Patrimoine games on Monday August 30. Mission Patrimoine launched scratch tickets in August 2020. Since then, nearly 22 million euros have been donated by the French government to the Fondation du Patrimoine.
9 mois
of hard work
11 398
Visits in the first week!
50,09%
of visitors return to the experience at least a 2nd time
The Mission Patrimoine project - FDJ
Context and objectives
FDJ killed two birds with one stone by calling on Diakse to virtualize the 18 selected sites and save France's heritage in a fun way, while trying to involve as many people as possible. Diakse's solution enables all French people to visit the sites without having to go to the sites themselves, while still having access to the necessary information on each building in the virtual visit. This includes informative posters and an introductory video at the start of each visit.
Realization
To create these virtual visits, we had to show all visitors what each building might look like after renovation. So we added an icon with a magic wand to a room in each tour to show what that room might look like once the renovations were complete.
Results
An ultra-realistic, reinvented and original experience,
Visualization of the renovation result.
