Christofle : The new collection, unveiled to a boutique network
For the launch of its future collections, Christofle wanted to look to the future by offering its employees an immersive and innovative experience.
Christofle, Master Goldsmith since 1830, creates refined jewelry and home accessories. Their vocation is to make the art of sharing a true art of living, and to continually reinvent the conviviality of today and tomorrow.
3x
More time spent on the boutique
> 1 month
to make the boutique
100%
differentiation compared to competing websites
The Christofle project
Context and objectives
Christofle had already tested this technology with a virtual visit, and wanted to take it a step further with a virtual showroom to present its products to employees. That's why the Master Goldsmith called on Diakse to create a virtual boutique for innovative and effective B2B exchanges.
Realization
This virtual boutique has been designed as a cozy apartment overlooking the rooftops of Paris, the decor is a remodeling of several boutiques to showcase the collections, notably within a cabinet of curiosities. Diakse's latest innovation, integrated into the Christofle virtual showroom, is the ability to contact a Christofle representative by video for a guided experience.
Results
An ultra realistic experience with visualisation of contextualised products,
A reinvented, original and differentiating experience.
