Philippe Hurel : Showcase your expertise
The Philippe Hurel Maison innovates with Diakse for their new collection.
Maison Philippe Hurel creates high-quality furniture, and its new collection, inspired by nature and its reinvented elements, is the result of a multi-faceted creativity between the Maison Philippe Hurel design studio and several designers, led by artistic director Terence Mesguich: Pierre Gonalons, Anthony Guerrée and Allen Kirsch.
3 414
images retouched
3x
More time spent in the boutique than on the website
100%
differentiation compared to competing websites
The Philippe Hurel project
Context and objectives
For its 2021 collection, Philippe Hurel has entrusted Diakse with the task of designing a virtual showroom in the image of the House, reflecting the originality of the House's collection as well as its excellent craftsmanship. Diakse's solution enables visitors to see Maison Philippe Hurel's furniture contextualized and arranged in a truly inspiring and welcoming space.
Realization
This 3D virtual showroom has been created in the image of the Philippe Hurel boutique in Paris, and extends over two floors, allowing you to see furniture from the new collection in an atmosphere all their own. You can also be accompanied by a Philippe Hurel representative via video conference in the virtual showroom.
Results
An ultra realistic experience with visualisation of contextualised products,
A reinvented, original and differentiating purchase experience,
