La Redoute : the digital copy of your stores

La Redoute chose Diakse to virtualise their boutiques for the launch of their new AMPM collection.

La Redoute proposes a new furniture and house accessories collection with different styles to furnish your house as you wish. After succeding its digital conversion, La Redoute continues its transformation with Diakse.


of the boutiques created are available online

50 000

visits on the first weekend after publication


of visitors generate a lead

3 627

photographs taken and retouched in less than a month

The project La Redoute

Context and objectives

In a context of re lockdown where physical boutiques had to close, La Redoute decides to take the new step of its developement with Diakse to propose to their clients a virtual boutique in their image. It's an opportunity for La Redoute clients to discover the new AMPM collection from their house.

The creation

In 6 years Diakse's technology has earned its place in the e-commerce et hasn't stoped innovating to bring adapted solutions to entreprises. This virtual boutique is made to resemble your interior et propose an immersive and intuitive online purchase experience.


The results

An ultra realistic experience with visualisation of contextualised products,

30% increase in trafic,

One on Two visit increase the leads generated on the websites.