La Redoute : the digital copy of your stores
La Redoute chose Diakse to virtualize its stores for the launch of its new AMPM collection.
La Redoute offers a new collection of furniture and home accessories in every style to dress up your home as you wish. After successfully completing its digital shift, La Redoute continues its transformation with Diakse.
100%
of the boutiques created are available online
50 000
visits on the first weekend after publication
27,2%
of visitors generate a lead
3 627
photos taken and retouched in less than a month
The La Redoute project
Context and objectives
In a context of re-confinement, where physical stores have had to close, La Redoute has decided to take a new step in its development with Diakse to offer its customers a virtual store in its image. La Redoute customers will be able to discover the new AMPM collection from the comfort of their own homes.
Realization
Over the past 6 years, Diakse's technology has proved its worth in e-commerce, and we're constantly innovating to bring you solutions tailored to your business needs. This virtual store is made to look like your home, offering an immersive and intuitive online shopping experience.
Results
An ultra realistic experience with visualisation of contextualised products,
30% increase in trafic,
One on two visit increase the leads generated on the websites.
