For the opening of its first physical dealership, Autosphère.fr wanted to offer a new way of supporting its customers in their search, and deploy a totally innovative phygital strategy. We deployed our technology to create a virtual car sales boutique.

20 000

vehicles inserted in the store

3x

more time spent on a car than on a conventional website

100%

immersed in the car

Context and objectives

Following in the footsteps of today's leading pure-players, Autosphère, France's leading online used car retailer, has opened an "Autosphere Center" in June 2019 in the Nantes region, an exceptional space of over 20,000 m² featuring a vast selection of 500 used vehicles.

The idea: an all-new used car dealership concept with genuine “car coaching” to help customers find THE car for them from among the 12,000 vehicles available in the Autosphère network.

Always at the cutting edge of innovation, Autosphère wanted to implement an effective and attractive 100% phygital strategy to multiply the connections between its Nantes sales outlet and its website, completely rethinking the customer experience.

Realization

In the physical dealership, comfortably installed in seats with VR masks, a unique solution created by Diakse, customers can discover all the vehicles available according to their own selection criteria (price, year, make, mileage...) and in attractive, hyper-realistic settings (seaside, city, countryside, etc.) corresponding to the category of car they are looking for.

Customers have access to all the vehicles available on Autosphère.fr. The dealership frees itself from all physical limitations, and extends its offer to match that of the online store.

On the website, customers are invited to take a virtual tour of the Nantes dealership, where only vehicles matching their search criteria appear.

For all vehicles, access to a 360° view and the possibility of entering inside the car make the visit hyper-realistic. The shopping experience offered by Autosphère is reassuring, totally innovative and differentiating.

All the brand's digital content is integrated across the 2 distribution channels, helping to create a strong, consistent identity.

Results

Experience a realistic tour of the dealership from the comfort of your own home

In the dealership, a wider range of vehicles (all the cars in the network)

A reinvented, original and differentiating purchase experience

A strong and consistent multi-canal brand image