G-Shock : the 3D boutique : Watchmaking from a new angle
The metaverse offers numerous possibilities, G-Shock wanted to create a new 3D boutique with DIAKSE to discover Watchmaking from a new angle.
The inspiring universe of every G-Shock watch made it possible to create an immersive and intuitive experience.
Discover our 3D showroom
120
watches displayed in the virtuel boutique
8 000
hours of work
2x
more interactions than on a 2D web site
The G-Shock project
Context and objectives
As the watchmaking industry becomes increasingly advanced in terms of technology, G-Shock wanted to keep up with the times by showcasing their watches in a 3D boutique. The aim was to showcase the high-tech side of the sector.
Realization
The virtual boutique is a 3D copy of a G-Shock boutique in Paris, with all the details and a boutique representative to welcome you “as in real life”. All collections are displayed in the 3D boutique, and all watch functions are listed in the product sheets.
Results
An ultra realistic experience with visualisation of contextualised products.
