G-Shock : the 3D boutique : Watchmaking from a new angle
The metaverse offers numerous possibilities, G-Shock wanted to create a new 3D boutique with DIAKSE to discover Watchmaking from a new angle.
The inspiring universe of every G-Shock watch made it possible to create an immersive and intuitive experience.
120
watches displayed in the virtuel boutique
8 000
hours of work
2x
more interactions than on a 2D web site
The project G-Shock
Context and objectives
Watchmaking is more and more advanced in terms of technology, G-Shock wanted to follow this progress by showcasing their watches in a 3D boutique. The challenge being to show the high-tech side of this sector.
The creation
The virtual boutique is a 3D copy of the G-Shock boutique in Paris, every detail is represented, as well as the representative of the boutique who welcomes you "like in real life". Every collections are displayed in the 3D boutique and all the features of the watches are listed in the product detail sheets.
The results
An ultra realistic experience with visualisation of contextualised products.
