G-Shock : the 3D boutique : Watchmaking from a new angle

The metaverse offers numerous possibilities, G-Shock wanted to create a new 3D boutique with DIAKSE to discover Watchmaking from a new angle.

The inspiring universe of every G-Shock watch made it possible to create an immersive and intuitive experience.


watches displayed in the virtuel boutique

8 000

hours of work


more interactions than on a 2D web site

The project G-Shock

Context and objectives

Watchmaking is more and more advanced in terms of technology, G-Shock wanted to follow this progress by showcasing their watches in a 3D boutique. The challenge being to show the high-tech side of this sector.

The creation

The virtual boutique is a 3D copy of the G-Shock boutique in Paris, every detail is represented, as well as the representative of the boutique who welcomes you "like in real life". Every collections are displayed in the 3D boutique and all the features of the watches are listed in the product detail sheets.


The results

An ultra realistic experience with visualisation of contextualised products.