We all know it: virtual reality will change the face of customer relations and marketing. A game-changer for many companies. If you're still a little skeptical, here are 5 reasons to adopt Diakse's V-commerce solutions.
We offer a unique universe creation service and an innovative web marketing solution, through partnerships with digital agencies and e-commerce sites.
We make the creation of virtual stores accessible, even to small retailers. The idea is to plunge the Internet consumer into an immersive experience using 360-degree images of any location. Once the virtual store is up and running, it's easy for the retailer to add or remove products, supported by artificial intelligence software. Today, we work with luxury brands and art galleries, as well as smaller retailers. They all benefit from our solutions.
1 - BECAUSE ALL BRANDS WILL ADOPT VIRTUAL REALITY, OR HAVE ALREADY DONE SO
In a 2016 ORACLE study, 78% of brands surveyed stated their firm intention to use virtual reality and chatbots in their customer relations by 2020.
As far as V-commerce is concerned, the automotive industry (Peugeot, Audi, BMW...) has already adopted it on a massive scale. Peugeot uses it very frequently to sell complex options: "Nearly 80% of our 3008 orders are for trim levels 3 or 4. This performance may not be linked solely to the VR headset. But what's certain is that our sales staff find it easier to sell options that are very complicated to explain."
Marriott hotels also use it to promote their resorts, so we're in production for a number of hotels.
2 - BECAUSE CUSTOMER BUYING PATTERNS ARE CHANGING
Consumers are increasingly researching and purchasing on their own: social networks and review systems enable them to compare and learn about products. With Diakse solutions, we create an environment that reflects the client brand. Users walk around as if they were in a store: when they like a product, they “shop”. We're convinced that product presentation is fundamental to sales. Online buyers like to project themselves.
3 - A NEW CUSTOMER EXPERIENCE THAT CAN BOOST YOUR SALES
Le consommateur décode toujours mieux les méthodes classiques de marketing, celles-ci peuvent donc perdre de l’efficacité. La VR apporte un souffle nouveau sur l’expérience utilisateur. Chez Peugeot, la “Peugeot Amplified Experience” fait en sorte qu’un conseiller puisse guider le client dans un monde virtuel afin de lui présenter les nouveaux modèles en détail dans un monde en 3D.
« Nous constatons chez nos clients que le temps de présence sur le site est augmenté de 7 minutes. Les ventes ne peuvent que suivre », relève Julien Berthomier, fondateur de Diakse. « Nos solutions sont attractives financièrement : elles commencent autour de 2000 euros clef en main », poursuit le fondateur.
4 - BECAUSE YOU BOOST YOUR PRODUCT LAUNCHES AND USE THE WAHOO EFFECT.
Buzz effect, virality and sharing, VR boosts communication for your launches on social networks and at trade shows and events.
Watch our video...
5 - BECAUSE CONSUMERS LOVE IT
Different, engaging, innovative: consumers are taking a fresh look at V-commerce! Numerous brands are taking the plunge and adding V-commerce to their sales strategies and purchasing paths. Jaguar-Land Rover, for example, is proud to offer its customers total immersion in VR, and uses vehicle pre-booking as an efficiency metric.
Finally, our solutions are accessible to all. Of course, Diakse is proud to work with major brands such as AXA and LVMH. But we have also put in place a commercial strategy that enables us to offer more confidential brands the chance to improve the visibility of their products, to stand out from the competition, and above all to make the sales process more efficient.
