To promote Axa's new modular home insurance offer, DIAKSE has created an experiential home where the user can wander around and discover the unexpected that can happen in the home on a daily basis.

From a flooded kitchen to a meteorite in the swimming pool, not forgetting a house burglary, DIAKSE orchestrates all these scenes of everyday life in a house, in order to discover the various Axa home insurance options that the user can subscribe to as the visit progresses.

There are several simple ways of accessing the experience: firstly, via letters sent to Axa customers and prospects on paper brochures or leaflets, which they are invited to scan once they have downloaded the Courrier Plus application, enabling them to enter directly into the world imagined by DIAKSE.

Axa customers can also visit one of the Group's branches equipped with virtual reality masks to live the experience.

Taking out insurance has never been so much fun !

Read the related article in Stratégies