Christofle, master goldsmith since 1830 and resolutely looking to the future, launches its first virtual showroom for the Wholesale network and the Press.

To this end, Christofle has gone digital, calling on Diakse to present its new collections remotely? By integrating visio with immersive virtual reality solutions, this showroom offers a unique shopping experience. Visitors can follow a guided tour, punctuated by informative content. Exclusive videos are featured, and it is possible to be accompanied by a representative of the House.

This major innovation enables the company to preview its collections. Initially, the international network of boutiques will benefit from this innovation. The store itinerary has been designed to enable visitors to discover new products at their own pace.

This virtual showroom has been designed as a cozy apartment overlooking the rooftops of Paris. The décor is a remodelling of several boutiques to showcase the collections. A cabinet of curiosities, the highlight of the showroom, brings together the most beautiful pieces. A showroom that embodies Christofle's mission: to continually reinvent the conviviality of today and tomorrow, making the art of sharing a true art of living.

Diakse has been designing and producing 3D stores for 5 years. The technology used integrates 3D objects and informative books into this virtual universe. The showroom also provides access to a multilingual catalog in various currencies. Many innovations are still to come.