Atelier Baltus is a leather goods company dedicated to creating beautiful, practical bags, clutches and even pouches. The original idea of its creator is to combine the useful with the pleasurable, using colored links to find any object in your bag at a glance. To highlight this know-how, the Diakse teams were mobilized to create an unprecedented shopping experience. The use of virtual reality means you can enter Atelier Baltus and see the products in their environment without having to get out of bed.
Diakse then joined its partner's objectives of creating a unique yet practical experience. The product is no longer displayed on a white background, as it would be on a regular e-commerce site; it is now presented as it would be in a store, to scale and in harmony with everything around it. An advantage for the customer, who no longer needs to try and imagine the size of the item he's interested in !
Well-being, the store's primary concern, is thus ensured by this immersive stroll.
A great way to rediscover the pleasure of shopping in a whole new way!
